UAE Market Research
UAE Market Analysis
Investors, who want to open a company in the Emirates might be concerned about whether they will be able to properly build business processes, organize labor relations with partners, suppliers, and customers, talk to them, retain demand for the product/service, and what will be the average check.
It is when the market analysis is required.
It all depends on the area of the business. To order a market analysis, one will need a properly written term of reference for contractors. For example:
Investors, who want to open a company in the Emirates might be concerned about whether they will be able to properly build business processes, organize labor relations with partners, suppliers, and customers, talk to them, retain demand for the product/service, and what will be the average check.
It is when the market analysis is required.
It all depends on the area of the business.
To order a market analysis, one will need a properly written term of reference for contractors.
For example:
• Objects, areas, locations of products (services)
• A description of your products (services) in your terms of reference
• Target Audience:
• Local distributor companies.
1) Leading global brands
2) Other professional brands.
• Suppliers of your products A
• Suppliers of your products B
Define and spell out in the research assignment its objectives/desired output information:
The purpose of the research:
- Identification of potential customers – local distributors of the products and to find out as much information about the mass possible
- Decision makers, making purchasing decisions.
- General contact information: mail, website.
- General information: in what year is it registered, from what year does it operate, are there warehouses, how many employees, annual turnover, AED.
- How they are currently buying similar products.
- From whom they buy.
- At what prices (if you can, this information is usually not given).
- What payment terms.
- What are the terms of delivery.
- Meetings organization with potential buyers (a trip on the results of the study, the timing)
